portfolio

Min-Chen Chu

Marketing professional experienced in managing brands' social media with large audiences (up to +100k)

LinkedIn

Background

Freelance Social Media Manager 2021-present



Employer Branding Coordinator @Eurofins, 2021-2022


Community Manager @Weenect, 2020-2021


Catholic University of Louvain, 2018-2020

MA Business Communication

Magna cum laude

Instagram

Expertise

  • Content strategy
  • Social media templates
  • Account management
  • Brand identity
  • Copywriting
  • Custom marketing materials

work

Content strategy

In my previous corporate role, I worked at a global brand and redesigned their brand identity. I also created monthly content to strenghten brand loyalty and achieve a better employer e-reputation.

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Instagram feed: before vs. after

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Content strategy

I helped a well-loved online pet shop update their visual identity and transform their brand into something fresh that stood  out from other competitors.

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Results after working together for 7 days

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Brand design

I worked with one of the top French companies in the pet industry to create a simple, thoughtful and approachable brand identity. We agreed on a two-color scheme and modern forms as the key elements.

Copywriting

I helped a high performance coach write his social media captions by building emotional connection with his audience through storytelling.

Templates and copywriting

I worked with a Fintech start-up and transformed their brand into something more aligned with their new business direction.

Social media templates

I worked with clients from different industries to create unique and memorable social media templates for their businesses.

Custom marketing materials

I created a printable menu for a brunch place in Taiwan.

I helped a new robotics company with the design of their brochures and flyers.

Productivity & social media tools I'm proficient in

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Graphic design tools

Canva, Photoshop, Adobe Spark

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Scheduling tools

Hootsuite, Meltwater, Agorapulse, OnlyPult, Facebook Creator Studio

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Project management tools

Notion, Trello, Asana

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Others

Microsoft Outlook, Google Drive, Slack

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